Chapter 4 reading notes

  • A major objective of many public relations programs is to generate publicity for the employer or client
  • Timelines may be the most important characteristic of news
  • Any situation or event that can affect a substantial number of people is significant
  • Anything out of the ordinary attracts press interest and public attention
  • People like to read about other people
  • Interest in people is not restricted to celebrities

 

source: Public Relations Writing and Media Techniques sixth edition by: Dennis L. Wilcox

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~ by necottom on February 13, 2010.

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