Reading Notes Chapter 3

  • Public relations writers not only have to master the basics of persuasive writing, but they also have the responsibility of working within the laws, and staying within all legal bounds.

 

  • “Libel” is injury to reputation. Words, pictures, or cartoons that expose a person to public hatred, shame, disgrace, or ridicule, or induce a bad opinion of a person are libelous.

 

  • If you ever have to write a news release that makes critical comments about another individual or organization, always remember that you can use the Fair Comment defense/privilege.

 

  • Try to always accompany opinions with facts on which the opinions are based.

 

  • Make sure opinion statements are clearly identified with quote marks and attribution to a particular individual

 

  • When writing always watch you language, or the way you use words

 

  • It’s also good to avoid unflattering comments or accusations

source: Public Relations Writing and Media Techniques sixth edition by: Dennis L. Wilcox

Advertisements

~ by necottom on February 13, 2010.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: