Reading Notes Chapter 3

  • Public relations writers not only have to master the basics of persuasive writing, but they also have the responsibility of working within the laws, and staying within all legal bounds.


  • “Libel” is injury to reputation. Words, pictures, or cartoons that expose a person to public hatred, shame, disgrace, or ridicule, or induce a bad opinion of a person are libelous.


  • If you ever have to write a news release that makes critical comments about another individual or organization, always remember that you can use the Fair Comment defense/privilege.


  • Try to always accompany opinions with facts on which the opinions are based.


  • Make sure opinion statements are clearly identified with quote marks and attribution to a particular individual


  • When writing always watch you language, or the way you use words


  • It’s also good to avoid unflattering comments or accusations

source: Public Relations Writing and Media Techniques sixth edition by: Dennis L. Wilcox


~ by necottom on February 13, 2010.

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