What is a Social Media News Release?

A social media news release is basically a news release posted online. SMNR’s are made for online media outlets. They usually have a main story set up like a traditional news release, but they use high resolution photos/ graphics, video, and audio components to accompany the story. A PR practitioner should use a Social Media News Releases when they want to incorporate different media into their story. There are so many more options when it comes to SMNR’s. A regular news release only gives you the option of adding pictures or other graphics. But that’s really it. Also a PR practitioner should use a Social Media News Release if they want to reach a bigger group of people. Chances are more people will see something posted online versus just having a story posted in the newspaper.

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~ by necottom on April 24, 2010.

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